SERVICES & PROJECTS
Soluna Outreach Solutions provides a variety of services to help clients develop and improve environmental outreach and education programs.
We will be happy to work with your existing outreach programs or discuss options to create new plans that work for you.
Click on the links below to learn more.
Community Engagement and Education
Soluna can help your efforts in bringing environmental messages directly to your community through different localized venues including community organizations, local media and community leaders.
Through our innovative and hands on approach, we can help jurisdictions in the development and implementation of recycling, conservation and diversion programs. At the same time, we can assist in promoting their recycling, conservation and pollution prevention efforts.
We connect directly with the public at community events, trade shows, labor centers, multifamily sites, and community-based organizations to engage, identify and educate the community on environmental issues and availability of resources.
Recycling and Waste Reduction
Successful waste reduction and recycling programs require a strong infrastructure, clear communication, and ongoing attention. Soluna Outreach Solutions offers assistance with all of these elements. Our bilingual/bicultural team can help in the implementation of programs to reduce the volume of waste destined for landfills; which in turn, helps conserve valuable natural resources and protects public health.
We offer intensive hands-on implementation, and we have experience with a wide range of projects including:
- Food-service polystyrene bans
- Multifamily recycling
- Food waste composting
- Construction & demolition waste reduction and recycling
- Plastic bag bans
- Organics recycling for businesses
- Making the switch to rechargeable batteries
Spanish-Language and Bilingual Environmental Outreach
A growing percentage of the U.S. population speaks Spanish as their primary language. Polls show that while Spanish-speakers may not be knowledgeable about environmental issues and practices such as recycling, they affirm strong support for environmental protection. We consider that successfully reaching this important audience is both essential and a rewarding opportunity to effect positive change within communities.
Soluna’s team is not only fully bilingual, but fully bicultural; a perfect rapport when engaging with growing diverse communities.
Our Spanish language services are both comprehensive and innovative:
Media planning and placement:
We can help you pick the right mix of media and the right messages to reach the right target audiences within your Spanish-speaking community. We offer complete services including graphic layout, script translations, sound and video recording.
Community-based social marketing
Bring environmental messages directly to people through community venues, organizations, and leaders.
Translations are an opportunity to provide and share information, in a bilingual as well as bicultural way, in order to reach the intended audience. It is important to make sure that some translations are done culturally and not literally, especially when conducting outreach to diverse populations. Soluna is well versed with all types of translations and community outreach.
Live environmental hotline
We can offer you a dedicated toll-free line answered by trained bilingual staff.
Soluna Outreach Solutions will work with you create a tailor-made program to meet your needs. Either your existing program or a new Spanish-language outreach program, whatever your needs are, we can work with you to create a plan that works for you.
The Family Car Program (English as Second Language)
The Family Car is a program that reaches a very diverse audience through a lesson designed for use in adult ESL (English as Second Language) classes. It introduces basic information about how and where to recycle used motor oil and filters for people who change their own oil.
We customize the lesson for each client to include local information and work with ESL teachers at adult schools, community colleges and other venues. The program provides a variety of classroom materials as well as lesson booklets for all students. To date, the lesson has been taught in over 2,300 classes in more than 21 jurisdictions to about 46,000 students speaking over 100 languages.
Used Oil and Filter Recycling
The California Department of Resources Recycling and Recovery (CalRecycle)’s Used Oil Recycling Program has included a variety of grants and more recently, payment programs. Through these grants; which are awarded to individual jurisdictions, Soluna helps clients in promoting proper recycling of used motor oil and filters. A few of these grant-funded activities and innovations include:
- Certified used oil collection centers: recruiting, visits, assistance
- Agricultural used oil collection programs: establishing and equipping collection centers, publicity & outreach to farmers
- Marina used oil and bilge pad programs, including extensive one-on-one outreach to boaters.
- Outreach to residents of multifamily housing
- Outreach labor centers
- Spanish-language public radio intensive campaigns including live remotes, interviews, “mini-dramas”
- Labeling residential garbage cans with “no toxics” message
- Train-the-Trainer workshops for promotores (conducted in Spanish)
- Storm drain curb markers
- Promoting curbside recycling programs: door-to-door, direct mail
- High school and Community College Auto Shop classes
- Point-of-Purchase store displays
- Wheel-of-Fortune made from recycled auto parts
- English as a Second Language curriculum
One-on-one outreach during community events provides good opportunities to connect and build credibility with the community. Soluna’s hands-on approach when conducting community engagement has provides us with enough experience to create those connections, develop partnerships and build trust and credibility. We conduct direct outreach at more than one hundred community events each year promoting, recycling, conservation, pollution prevention and composting programs in several counties; including Sonoma, Marin, Napa and Sacramento.
Spanish Language Media Planning and Placement
According to the U.S Census, the Latino community is expected to be the largest minority group by the year 2050. The majority of this segment of the population uses Spanish as their primary language. The right mix of media combined with the right messages are key when engaging this important . We have more than 15 years working with different media outlets promoting environmental programs in various counties. Our services include, graphic layout, cultural translations of your already created English messages.
Community Based Marketing
Soluna can help your efforts in bringing environmental messages directly to your community through different localized venues including community organizations, local media, leaders.
“Nuestra Tierra/Our Earth” is a one-hour radio talk show that serves as a resource hub that provides a voice to different environmental topics to outreach the Spanish-language audience in Sonoma County and surrounding areas where KBBF’s signal is broadcasted. This program is produced and hosted by Hugo Mata. It airs every Monday 9:00am-10:00am on KBBF 89.1 FM bilingual radio in Santa Rosa California and reaches more than six counties including, Sonoma, Marin, Solano, Napa and Lake.
This show provides the opportunity to showcase the services and availability of resources from multiple agencies in the same region; which include water agencies, waste management agencies, sanitation districts, stormwater programs etc. Overall, these agencies play a big part in keeping our local environment, clean, sustainable and safe.
The program gives a voice to our community on local environmental issues and includes many points of view from the diverse audience reached by KBBF’ airwaves. Nuestra Tierra not only presents information in the environmental issues that might be affecting our community, but also provides information on local programs and availability of resources.