Our innovative and hands on approach enables jurisdictions to develop unique and compelling recycling, conservation and diversion programs. At the same time, we can assist in promoting their recycling, conservation and pollution prevention efforts.

We connect directly with the public at community events, trade shows, labor centers, multifamily sites, and community-based organizations to engage, identify and educate the community on environmental issues and availability of resources.

We offer intensive hands-on implementation, and we have experience with a wide range of projects including:

• Food-service polystyrene bans
• Multifamily recycling
• Food waste composting
• Construction & demolition waste reduction and recycling
• Plastic bag bans
• Organics recycling for businesses
• Making the switch to rechargeable batteries

commA growing percentage of the U.S. population speaks Spanish as their primary language. Polls show that while Spanish-speakers may not be knowledgeable about environmental issues and practices such as recycling, they affirm strong support for environmental protection. We consider that successfully reaching this important audience is both essential and a rewarding opportunity to effect positive change within communities.

Soluna’s team is not only fully bilingual, but fully bicultural; a perfect rapport when engaging with growing diverse communities.

Our Spanish language services are both comprehensive and innovative:

Media planning and placement:
We can help you pick the right mix of media and the right messages to reach the right target audiences within your Spanish-speaking community. We offer complete services including graphic layout, script translations, sound and video recording.

Community-based social marketing
Soluna brings your environmental messages directly to your community through localized venues including community organizations, local media and leaders.

Translations
Translations are an opportunity to provide and share information, in a bilingual as well as bicultural way, in order to reach the intended audience. It is important to make sure that some translations are done culturally and not literally, especially when conducting outreach to diverse populations. Soluna is well versed with all types of translations and community outreach.

Live environmental hotline
We offer a dedicated toll-free line answered by trained bilingual staff.

Soluna Outreach Solutions will work with you to create a custom program to meet your needs using either your existing program or a new Spanish-language outreach program.  We create unique plans that work for you. 

We customize the lesson for each client to include local information and work with ESL teachers at adult schools, community colleges and other venues. The program provides a variety of classroom materials as well as lesson booklets for all students.   To date, the lesson has been taught in over 2,300 classes in more than 21 jurisdictions to about 46,000 students speaking over 100 languages.

The California Department of Resources Recycling and Recovery (CalRecycle)’s Used Oil Recycling Program has a variety of grants and payment programs. Through these grants which are awarded to individual jurisdictions, Soluna helps clients promote proper recycling of used motor oil and filters. A few of these grant-funded activities and innovations include:

• Certified used oil collection centers: recruiting, visits, assistance
• Agricultural used oil collection programs: establishing and equipping collection centers, publicity & outreach to farmers
• Marina used oil and bilge pad programs, including extensive one-on-one outreach to boaters.
• Outreach to residents of multifamily housing
• Outreach labor centers
• Spanish-language public radio intensive campaigns including live remotes, interviews, “mini-dramas”
• Labeling residential garbage cans with “no toxics” message
• Train-the-Trainer workshops for promotores (conducted in Spanish)
• Storm drain curb markers
• Promoting curbside recycling programs: door-to-door, direct mail
• High school and Community College Auto Shop classes
• Point-of-Purchase store displays
• Wheel-of-Fortune made from recycled auto parts
• English as a Second Language curriculum

One-on-one outreach during community events provides excellent opportunities to connect and build credibility with the community. Soluna’s hands-on approach when conducting community engagement creates connections, develops partnerships and builds trust and credibility. We conduct direct outreach at more than one hundred community events each year around recycling, conservation, pollution prevention and composting programs.  Thought we currently work in in several in Sonoma, Marin, Napa and Sacramento counties, Soluna is able to scale and work throughout the state.